In today’s competitive healthcare landscape, sustainable growth requires strong execution on the ground, deep local insights, and a partner who can navigate complexity with consistency. This story highlights how the right foundations and shared commitment enable brands to scale confidently and achieve long-term success in the market.
Tiger Balm, owned by Haw Par Healthcare, is one of the most widely recognized topical pain relief brands globally. The brand has been trusted for more than 100 years and serves customers across more than 100 markets with its wide assortment of efficient herbal treatments, including medicinal plasters, ointments, and lotions.
Challenge
As a long-standing partner of Haw Par, the key challenge was ensuring sustainable brand growth while expanding reach to more patients across markets. In a competitive market, maintaining consistent product availability, strong brand visibility, and seamless market execution were critical. Beyond distribution, Haw Par needed a partner that could act with agility, understand the brand deeply, and proactively identify growth opportunities rather than simply fulfill operational needs.
Approach
We partnered with Haw Par through a deeply collaborative model that went beyond execution to true value creation. By combining best‑in‑class supply chain capabilities with a proactive commercial mindset, we built a strong operational backbone that ensured consistent product availability, on‑time delivery, and seamless coordination across markets.
Beyond operational excellence, our team demonstrated strong brand ownership by actively seeking growth opportunities, responding quickly to evolving business needs, and going the extra mile to support the brand’s long-term success. This approach fostered a true partnership built on trust, responsiveness, and shared goals.
Results
The partnership enabled Haw Par to focus on expanding its reach and serving more customers with confidence, enabling healthcare for all. Reliable execution and consistent market support strengthened long-term trust in the brand, while improved coordination allowed for smoother operations and stronger market presence. Through DKSH’s professionalism, expertise, and commitment, we helped position Haw Par for continued growth and delivered both operational excellence and meaningful business impact.