DKSH Consumer Goods Extends Strategic Partnership with Universal Robina Corporation to Grow Beloved Jack ’n Jill Snack Brands Across Singapore

DKSH Singapore extends its partnership with Universal Robina Corporation. Through the expanded collaboration DKSH strengthens the market presence of Jack ’n Jill Potato Chips and Roller Coaster chips, bringing beloved snack favorites to more consumers across Singapore.

Singapore, July 22, 2026 – DKSH Business Unit Consumer Goods, a leading partner for companies seeking to grow their consumer goods business in Asia and beyond, extends its longstanding partnership with Universal Robina Corporation (URC), reinforcing a shared commitment to bringing some of Singaporeans’ most loved snack brands to consumers across the market. The collaboration will continue to strengthen the presence and growth of Jack ’n Jill Potato Chips and Roller Coaster chips, two fan-favorite brands that have delighted generations of snack lovers.

Building on a successful partnership spanning several years, including the successful distribution of Munchy’s, one of Singapore’s leading biscuit brands with a strong presence across all key retail channels, DKSH will continue to provide comprehensive market expansion services for URC across Singapore. These include sales, distribution, merchandising, field activation, and route-to-market execution, helping further expand the reach of iconic brands such as Jack ’n Jill Potato Chips and Roller Coaster chips across modern trade, general trade, convenience stores, and e-commerce channels. 

In addition, DKSH will support the introduction and growth of the availability of C2 ready-to-drink tea beverages in Singapore, broadening URC’s portfolio and offering consumers more beverage choices to complement their snacking occasions. 

Known for their local flavor positioning, and strong brand heritage, Jack ’n Jill Potato Chips continue to be a popular choice for consumers, while Roller Coaster chips have built a loyalist following with their distinctive ring shape, crunchy texture, and taste. Together, the brands remain staples in the snacks category and continue to resonate with consumers across different age groups. 

“DKSH has been a trusted partner in helping us strengthen our presence in Singapore. This partnership extension reflects the strong results we have achieved together and our confidence in DKSH’s ability to continue driving growth for our Jack ’n Jill snack portfolio. We are excited to build on this momentum and bring our much-loved products to even more consumers,” said Roger Banta, General Manager, International Trading Operations & URCI Sales Capability Director, Universal Robina Corporation.

“DKSH is proud to extend its partnership with Universal Robina Corporation, a valued partner that shares our commitment to delivering quality products and memorable consumer experiences. Jack ’n Jill Potato Chips and Roller Coaster chips have earned a special place among consumers, and we look forward to further accelerating their growth and availability across Singapore through our proven market expansion capabilities,” said Pascal Bardouil, Vice President, Consumer Goods, Singapore and Group New Ventures, DKSH. 

The partnership extension underscores both companies’ confidence in the continued growth potential of the snacks segment and their shared ambition to meet evolving consumer preferences through strong brand building, effective retail execution, and market-leading availability. 

With DKSH’s extensive distribution network and deep local market expertise, both companies are well-positioned to further strengthen the market presence of Jack ’n Jill Potato Chips and Roller Coaster chips, ensuring that consumers can continue to enjoy their favorite snacks wherever they shop.